You might have wondered sometimes why is SEO so important? What’s the big deal about it?
Can my site work without it?
Well if you have been thinking about these things then this article is for you, here we will explain what is SEO, why it is so important, and how you can develop an efficient SEO strategy for yourself. So let us get started by defining what SEO is.
What is SEO?
SEO stands for Search Engine Optimization, it is the general practice of increasing the number and quality of people who visit your website through organic search engine results. Organic search engine results are the results that closely resemble the user’s query. Every search engine (let us say Google) has a crawler which goes out and looks for every bit of information to be saved into the index, this data is then fed to an algorithm which matches it with the user query and displays the results. The results are then displayed to the users based on Google’s way of determining which site deserves to be on the top.
Why is SEO Important?
Now we know SEO is, let us focus on the part that why SEO is important. SEO is important because as mentioned before it the search engine’s way of determining which sites are to be on the top of the search results.
SEO keeps the search results fair for everyone, if done correctly a site appearing on the top of search results seems more credible and is more likely to have higher user traffic as compared to others. SEO also puts in front of the competition and can act as a good way of promoting your site on platforms like Google and Bing.
What is SEO Strategy?
For your site to appear at the top of the search results, it is important that your site is organized properly. Search engines base the search results on relevant keywords which are obtained from the user query, these keywords are matched to the content on your site.
SEO strategy is organizing the content available on the site according to topics and then according to keywords within those topics making it easier for search engines to rank your website well in terms of long term keywords relating to the topic.
Creating an SEO Strategy
Here are the steps which you can follow to create an efficient SEO strategy for your website in 2020:
Create a List of Available Topics
As important as keywords are in SEO, having a list of topics that you would like to cover over the period of next month or so is also equally important. Having a list of topics makes it easier for you to generate more content according to the keywords that you have researched. Start by compiling a list of keywords that generate a high volume of traffic, associate your topics with these short-tail keywords.
Make a list of around 10 to 15 short trail keywords that are important to you and the audience and rank them for the monthly content that you will publish.
Create a List of Keywords
SEO revolves around the ranking of keywords, having well-researched keywords against the topic you are interested in posting would result in a high volume of traffic on your website. There are two types of keywords: short trail and long trail keywords. Short trail keywords are general queries consisting of one or two words at most whereas long-tail keywords are more specific queries.
Start by having a list of 10 or so short-tail keywords that generate a high volume of traffic as mentioned above, incorporate those keywords into long trail keywords that represent your content appropriately. This will help generate traffic that is tailored to your specific content along with the general traffic obtained from the short trail keywords.
Examine Google’s Search Results
After you have created a list of both of the short and long-tail keywords, search one or all of them on google. This will show you the trends and patterns associated with the keywords, you can list down all the patterns from the top 10 results from the Google search page which would help in ranking your content better on any search engine.
Create Something Attractive
Now that you have made a list of keywords and their trends it is time to start working on the topic of your choice. The topic in question boils down to the choice of either it is something different or something better than before, but either way, it has to be something attractive and creative which would grab the reader’s attention.
Creative and attractive content generates much more traffic as compared to normal and boring content, such content would create shares and likes which would increase your ranking among other content belonging to the same category.
Write Blogs for the Topics
Once you have started posting content on your website it is considered a good practice to start a blog of your own as well as blogging is considered one the best ways to improve user traffic on your website.
If you already have a blog then it is all good but if you do not have a blog then it is about time you have one as every blog gives your web page a chance to better rank on the search engines. A few tips for starting your blog: Include your long keywords not more than three to four times as it could generate a red flag for keywords stuffing; link your blogs to the short trail keywords on which your topics were based off and provide a link back to that content.
Optimize your Page for Search Intent
When designing your page keep in mind that the page should be designed to keep the user experience of the search engine visitors. People usually want content which they could go through easily and quickly, most high-level content can sometimes be overlooked by the search engine, design your content by keeping in mind what the user might be trying to achieve from.
The search intent could be of 4 types: Informational, transactional, navigational, and commercial investigation.
It is a good practice to design your content by staying in any one of these four categories to get the maximum number of users and rank better than your competitors.
Have a Link Building Plan Ready
Having an effective plan for link building plays an important role in how the search engine ranks your page among others. Link building is the process of guiding traffic from somewhere else on the internet to your webpage by getting your links embedded into someone else’s or your own blog posts or other content.
You can do this by sharing your link with others in exchange for embedding their links into your content or by sharing blogs on social media platforms like Twitter, Reddit, and Facebook to attract people. Blogs are widely considered the best place to embed your links, it is even better if it is your own blog.
Stay up to Date With New SEO Practices
As every piece of tech is evolving and getting better with time so is the SEO landscape, making it difficult to always be on the top. As with every other thing it is considered a good practice to stay up to date with the latest and greatest ways to optimize your content for getting the top-ranked positions. You can also use newer SEO practices to rewrite your old content so that you could get a better ranking for your older content.
Improve and Optimize as Necessary
Is your content not getting the traffic that you thought it would? Is your ranking going down with time? Fear not, you can get those numbers back up again by the process of Content Relaunch. It is the process of rewriting and reposting old content from your webpage as new, reposting does not simply mean that act of just posting the same content again.
Instead, you could add new images and remove old ones, adding new content, removing unnecessary and outdated content. What this will do is that it will increase the organic traffic to your old content.
Wrapping Things Up
To wrap it all up in TL;DR version SEO is a way to get your websites/content to appear in the top search results. SEO strategy in the method of getting SEO done, it involves creating a list of topics according to keywords and making long trail-specific keywords from them.
It also involves the use of embedding a backlink to blogs and other webpages which leads users to your webpage which increases traffic, employing new techniques to keep your pages ranked high and rewriting and reposting when needed.